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The balcony syntax

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Culture Now equips you with a new vocabulary that transports you to the balcony and draws out your resourcefulness.

We all have the vocabulary for criticising lack of change. What we need is a vocabulary for creating the change we want to see. We help you recognise the difference, and highlight what you can do to be of more service to your fellow workers, the teams you lead, and the customers you serve. Discover the amazing person you actually are.

As a salesperson do you say ‘I' am going to help you or ‘WE' are going to help you?

As a salesperson do you say ‘I' am going to help you or ‘WE' are going to help you?” Does it really matter?
Well, yes it does. Language matters a lot.
Ok well how does it matter whether we say I or WE?
Glad you asked because the answer is more subtle than you might think. Most think it is about how it sounds to the customer when in fact it is about what it means to the salesperson” I don’t get it
What I say drives what I do and what I think creates what I say. Using the term ‘I' isolates me and ‘WE' surrounds me
So you are saying that language drives action?
Not just drives action but also intention.

We demand authenticity
We develop accountability
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